Nothing is Obvious

A favorite saying in China, especially among foreigners is "Nothing is easy; everything is possible."

Today, while in a suburban city on the outskirts of Beijing I spotted a giant billboard sitting on top of a building, with a slight variation of this phrase emblazoned for the passing motorists to contemplate:

Langfang 032710 008 (Small)

What I can't figure out is why THIS phrase is on a billboard on top of THIS building in THIS town.

Which only serves to illustrate the point, I suppose.