This morning I was attending a conference of business leaders in China. One of the speakers was talking about the importance of ‘localizing’ products, and gave the example of Chinese-made Buicks.
“Sitting in the back seat of a Buick in China,” he said “is nothing like sitting in the back seat of a Buick in the US.”
“Because in China the owner of a Buick is most likely to sit in the back seat.”
A brilliant observation indeed!