The Back Seat of A Buick

This morning I was attending a conference of business leaders in China. One of the speakers was talking about the importance of ‘localizing’  products, and gave the example of Chinese-made Buicks.

“Sitting in the back seat of a Buick in China,” he said “is nothing like sitting in the back seat of a Buick in the US.”

“Because in China the owner of a Buick is most likely to sit in the back seat.”

A brilliant observation indeed!

 

 

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